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Budweiser gives up rooftop overlooking Wrigley
If you ask someone to name the brands most associated with Wrigley Field, that person would undoubtedly include Budweiser on their list. That is because for years the King of Beers has been positioned...
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Wrigley Field expansion on the horizon
Wrigley Field has been the home of the Chicago Cubs since 1916. The park was build in 1914 at a cost of $250,000. It currently seats just over 40,000 people. It is the second oldest ballpark in...
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Evaluating my 2009 Sports Marketing predictions
Time to take a look back and evaluate how I did on my 2009 predictions for the world of Sports Marketing. I posted my “bold predictions” on January 2, 2009 as a wide ranging look at some of the big...
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